Raumwelten, Platform for Scenography, Architecture and Media is taking place in 2017 for already the sixth time; from November 22nd until 25th the Raumwelten congress will be held at Filmakademie Baden-Württemberg in Ludwigsburg.

Raumwelten is examining the interfaces between scenography, architecture and media. The central conference with first-class national and international speakers, lectures, workshops and keynotes offers exciting impulses and useful information for the creative scene and companies. Visionary architecture meets with brand communication, digital media with live communication, exhibition and museum design. Current trends in the industry and practical expert advises make Raumwelten the industry highlight in the field of communication in space. The goal is a lively exchange between creative minds and business representatives. The organizer is the Film- und Medienfestival gGmbh (FMF), co-organizer of the Wirtschaftsförderung Region Stuttgart GmbH (WRS).

In the age of transformation, globalisation and digitalisation, the call for order cannot be ignored. The uncertainties involved in the process of cultural and economic change convey the desire for simple concepts and old models, sometimes leading to nationalism, fundamentalism and nostalgia. There is no doubt that transformation and disruptive technologies need new rules and structures, too. The question which Raumwelten 2017 raises is: how to shape  change creatively and constructively? In this context, real and virtual space plays a crucial part, as it structures and stages the meeting of people and different cultures, but also of customers and products. Especially in this confusing age of digitalisation, interactivity and individualisation, these spaces are given a meaning – as working, learning and leisure environments – far beyond their function: emotion and narration, game and experience come to the fore, while in the background new principles of order and design, based on algorithms and artificial intelligence, are being established…

At Raumwelten, outstanding practical examples of successful transformation processes and new spatial order are presented and discussed in so-called “Punktlandungen”, in the workshops “ABC of Scenography”, and the five panels  – “Working Environments“, „Business“, „Learning Environments“, „Scenography“, and Architecture.

Overview of the Panels

Working environments are presently undergoing fundamental reorganisation.

Companies are required to respond ever faster and more organically to current changes: technological innovation, scarce resources, global markets, or the

“war for talent”. Digitalisation, entrepreneurship, open innovation, and agile management methods are parts of the new business culture which will fundamentally changes processes, organisation, communication, and eventually the working environments as well. The use of artificial intelligence in the increasingly automated production processes also entails entirely new spatial requirements. How can high-quality spaces be created in the transformed companies with their new working patterns? Which possibilities offer intelligent technical systems with regard to the design of working environments? How does the trend towards granulation into decentralised, networked units fit together with the new construction of solitary, corporate headquarters? And when and how will the transformative chaos finally calm down again and order be brought back to it? The „New Order“ panel discusses current and future developments and shows well designed, intelligent spatial productions and production spaces.

At present, we are witnessing increasing individualisation and digitalisation and an acceleration of the production process, resulting in greater product variety. How to present this variety clearly and systematically, and what does the term “order” mean in this context?

The exhibition booth is another issue to be dealt with: In spite of limited exhibition space, an increase in attendance figures and consultation quota is a key aim. This problem is not easily solved; perhaps a different order, a different arrangement of spatial communication could help? And what would it look like?
By means of case examples, the panel looks for feasible approaches and specific solutions.

Digital transformation results in the amount of data increasing in ever shorter periods of time. The sheer transfer of knowledge does no longer do justice to this flood of information. It is necessary to develop other skills for the 21st century, which have more to do with behaviour patterns than with factual knowledge: creativity, cooperation, critical thinking, communication.

This requirement has radically changed the design of learning environments, too: Libraries have mutated into platforms for encounter, sciences museums into virtual classrooms, and research departments into collaborative labs with customers and suppliers. Opening and access are the new principles of order, and the panel shows how these are put into action specifically, by presenting outstanding examples and their designers.

Visitors always do what they want. Fortunately! And yet, an indispensable task of scenography is to map out their route, to direct their attention, to guide their eyes, to “guarantee” dramatic composition and thus, ultimately, to format their experience. In short: to ensure the intake of certain contents. Whether there is a subtle set of rules or strict order – the fact remains: visitors want wiggle room and breathing room.

By reference to best practice examples, the panel examines this tension between what has been planned and what is happening in reality, between the formatting and the necessary free space, the lack of which always leads to a fiasco.

In architecture, the term “order” is associated with formal requirements or structures. Nowadays, digitalisation makes it possible to handle organisational principles of unprecedented complexity, while providing tools with which the results of rules can be visualized and examined experimentally.

Technical framework or programmatic targets take the place of creative requirements. Besides experts, a wide audience can be involved in the processes, and individual designers can consider a broad spectrum of different arrangements and structures. Even within existing arrangement systems, new creative freedom is to be found.

The panel gives examples of projects with unusual creative approaches, developed from a different way of handling rules, arrangements, or digital tools.